U.S. Traveler Trends 2025

Summary

Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year. Rather than reporting on the trends only once, we are highlighting traveler trends throughout the year. 

Phocuswright fields an online consumer survey quarterly throughout 2025 targeting the general U.S. adult population who has internet access and travels for leisure. In turn, each quarter will spotlight key consumer segments and emerging trends shaping the U.S. travel market. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!

For a further deep-dive into the American consumer travel market, and what these trends look like over time, please see the U.S. Consumer Travel Report 2025 (COMING SOON!)