Europe Travel Market Data Sheet 2025

Summary

2024 featured moderate growth for the European travel market. With 5% overall growth, the post-pandemic “new normal” has been established in this developed market. However, gaps and uncertainty remain, largely tied to persistent inflation and political uncertainties throughout the continent. Looking ahead, further incremental yet stable growth is projected if Europe embraces emerging travel technologies and deregulation.

This data sheet provides comprehensive market sizing and projections for the Europe travel industry (France, Germany, Italy, Scandinavia, Spain and the U.K.) from 2022-2028, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Europe Travel Market Report 2025 (Series).